MARKETING MANAGER

The Marketing Manager is responsible for the strategic development, execution and success of SLT marketing programs.  He/She will be responsible for strategy, protection of the Brand, and overall management of client communications, including public relations, email, website, and mobile apps.  The Marketing Manager must be a data-driven strategic thinker focused on attracting and retaining clients for the growth of the business.

Reports To:  COO
Employment Status: Full Time/Exempt

KEY RESPONSIBILITIES

  • Create and implement innovative marketing objectives and strategies focused on driving occupancy, new client growth, and retention; building strategic campaigns vs. promotional strategy
  • Manage and protect the evolution of the Brand as we grow
  • Maintain the SLT website
  • Analyze the data and results of marketing initiatives to draw insights and key learnings
  • Oversee all branding elements including in-studio, digital and social
  • Manage NSO marketing campaigns
  • Oversee graphic design needs, production and ROI by campaign
  • Assist in the development of marketing policy and procedures
  • Manage the curated class program in all studios
  • Manage third-party agency and partner relationships including public relations, digital, corporate partners, etc.
  • Manage donation strategy
  • Develop relationships and manage all aspects of influencers and celebrities
  • Manage online presence including social media, Yelp, Google, etc.
  • Onboard new instructors and staff on social media expectations; share best practices
  • Work closely with Retail & Merchandising Manager on product graphic design creation and visual merchandising direction
  • Manage ambassador and field marketing programs

QUALIFICATIONS

  • BS/BA
  • Experience with brand positioning, marketing programs and budget management
  • Strong interpersonal, influence, and presentation skills
  • Ability to set performance goals and analyze metrics
  • Strong strategic thinking skills with a balance of analytical and creative capabilities
  • A self-starter who is highly organized, highly accountable and enjoys working in a fast-paced environment
  • Passionate about fitness

WORK REQUIREMENTS

  • Ability to juggle multiple projects, prioritize and manage deadlines
  • Ability to work flexible hours including weekends
  • Travel as required
  • Maintain company credit card and submit expense reports accurately and timely
  • Must be able to move and/or lift heavy items, up to 50 lbs.
  • Position based in New York, NY

To apply, please send your resume to: [email protected]